copywriting for company profiles | writing websites | slogans | hi-text

Mimi Tanaman
Copywriter, Translator, Founder hi-Text

Prior to founding hi-Text in 1998, Mimi served as copywriting director with The Word Shop where she was responsible for training new employees, writing a wide variety of advertising products, and serving as editor of tourism magazines Welcome Eilat and Isrotel.

For nearly a decade, she was a partner in Copirite, a company providing copywriting and translation services to Israeli advertisers.

Mimi comes to the copywriting profession from diverse fields that have in common the importance of communication skills - psychology and stage. While completing her BA in Psychology and Education, and MA studies in Psychology at the Hebrew University of Jerusalem, she also appeared around the country as singer, musician and emcee with an American country music band. Today, her leisure time includes acting and directing with a local theatre company and occasional filmwork. Born in New York, Mimi moved to Israel at the age of 18 after graduating high school, touring the city with a Children's Theatre and completing one year at
Brooklyn College.